Calibre8 Pty Ltd, a company based in Melbourne, Australia, released the Allurette washer in 2017 on IndieGoGo with Janine Allis as the spokesperson for the brand. Allurette is the sister product of the successful ScrubbaTM wash bag, which has helped over 100,000 travellers clean their clothes anywhere. Managing director Ashley Newland said that customer feedback was the main driver for creating the Allurette washer specifically for activewear and delicate clothing. 

The Allurette washer is perfect for women who wash lots of fashion clothing, baby clothes and activewear or those with sensitive skin or who just love to travel.